Barber shop
Iron & Razor
Moody, editorial site for a men's barber lounge with online booking and gift cards.
+310% online bookings
5-star reviews
0 no-show fee
The brief
Iron & Razor came to us with a clear goal: rebuild their web presence to match the quality of their work, and turn the site into a real growth engine. We led the project end-to-end — strategy, design, engineering, and post-launch SEO.
What we did
- Discovery, information architecture, and content strategy
- Custom design system and page templates
- Type-safe, edge-rendered build tuned for Core Web Vitals
- Technical SEO, structured data, and analytics wiring
The result
The new site launched on time and immediately outperformed the old one on every metric that mattered.Iron & Razor continues to compound gains as we iterate on content and conversion.