SaaS landing
Halo Fitness
Product marketing site with A/B testing, analytics, and edge-rendered pages.
2.4× signup rate
0.9s TTFB
42 experiments
The brief
Halo Fitness came to us with a clear goal: rebuild their web presence to match the quality of their work, and turn the site into a real growth engine. We led the project end-to-end — strategy, design, engineering, and post-launch SEO.
What we did
- Discovery, information architecture, and content strategy
- Custom design system and page templates
- Type-safe, edge-rendered build tuned for Core Web Vitals
- Technical SEO, structured data, and analytics wiring
The result
The new site launched on time and immediately outperformed the old one on every metric that mattered.Halo Fitness continues to compound gains as we iterate on content and conversion.